E-Commerce

Social commerce is selling your products directly inside social apps like Facebook, Instagram and TikTok, instead of only on your own website. One tap. They discover it, watch it, and...

Your checkout completion rate is the percentage of shoppers who start checkout and actually finish the purchase. The formula is completed orders divided by started checkouts, times 100. In 2026...

To advertise on Takealot, you sign up to Takealot Group Advertising and run Sponsored Product Ads. It is a pay-per-click system. You pick the products you want to push, the...

Your add to cart rate (ACR) is the percentage of visitors who add a product to their cart. The formula is simple: add to carts divided by total visitors, times...

Urgency and scarcity are the two nudges that get a shopper to buy now instead of "maybe later". Urgency is about time, like a sale that ends tonight. Scarcity is...

To increase eCommerce revenue without spending more on ads, sell more to the customers and traffic you already paid for. Most stores do the same thing: throw more money at...

To communicate the value of your product, stop selling what it is and start selling what it does for the customer. Lead with the result, not the spec. A drill...

To grab your website visitors' attention, you have to win the first 5 seconds. A new visitor makes the call in seconds. Stay or bounce. So your homepage has one...