eCommerce marketing math is the set of numbers that decide if your ads actually make money, not just sales. The five that matter: profit margin, breakeven ROAS, average order value…
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Social commerce is selling your products directly inside social apps like Facebook, Instagram and TikTok, instead of only on your own website. One tap. They discover it, watch it, and…
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Your checkout completion rate is the percentage of shoppers who start checkout and actually finish the purchase. The formula is completed orders divided by started checkouts, times 100.
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To advertise on Takealot, you sign up to Takealot Group Advertising and run Sponsored Product Ads. It is a pay-per-click system.
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Your add to cart rate (ACR) is the percentage of visitors who add a product to their cart. The formula is simple: add to carts divided by total visitors, times…
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Urgency and scarcity are the two nudges that get a shopper to buy now instead of "maybe later". Urgency is about time, like a sale that ends tonight. Scarcity is…
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To increase eCommerce revenue without spending more on ads, sell more to the customers and traffic you already paid for. Most stores do the same thing: throw more money at…
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To communicate the value of your product, stop selling what it is and start selling what it does for the customer. Lead with the result, not the spec. A drill…
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To grab your website visitors' attention, you have to win the first 5 seconds. A new visitor makes the call in seconds. Stay or bounce.
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