To follow up with a lead, meaning someone who filled in your form or asked for a price, phone them within five minutes, and keep phoning until you reach them:…
Read More
To improve Google Ads lead quality, tell Google which of your enquiries turned into paying clients. Out of the box, Google Ads counts every form fill as a win, so…
Read More
Clothing has the most online buyers in South Africa, but beauty, home, pet and memberships are growing fastest. What South Africans buy, when they spend, and where stores lose the…
Read More
If your business has stalled, I can almost guarantee the market is not the problem. In a business under 50 to 100 people, the real reason you are stuck is…
Read More
An AI agent is not a chatbot. A chatbot waits for you to ask a question, then answers. An AI agent is given a goal, then it thinks, plans, and…
Read More
To generate sales from Instagram and TikTok for free, you post content the algorithm wants to push: short videos that answer your customers' real questions and keep people watching. Treat…
Read More
You think you run your business with logic. You do not. In a small company, most of your big calls are driven by emotion first, then dressed up as strategy…
Read More
SakSak is South Africa's hottest homegrown bag brand, built in just over a year around playful Afrikaans names like lip.sak and kant.sak.
Read More
You don't attract what you want. You attract what you are. That is the uncomfortable reason you keep manifesting what you don't want. Your dominant thoughts, beliefs and self-image set…
Read More
The most important numbers to track in your business are five: cash collected (not invoiced revenue), profit before tax (PBT, in Rand and as a percentage), cost to acquire a…
Read More
