At the end of 2011, I taught myself how to use Facebook ads to generate traffic. This allowed me to build my first internet business, Fitness 101, an online health and fitness platform. We generated revenue by allowing health brands to advertise on the website.

In 2013 I sold part of Fitness 101 to CHROME Supplements & Accessories, and in 2015 I sold them the rest. CHROME absorbed it into its business, and I became its Marketing Director. We grew revenue from R30M to R100M and cemented the brand as a market leader. I didn't have shares in the business, so in 2018 I resigned to start my own.

We became one of South Africa's first bottom-line performance-driven agencies, focused on real results instead of vanity metrics. Our unique digital approach to growth helped us scale quickly and attract a wave of ambitious business owners who wanted the same.

We wrote the book in 2019 and released it during COVID. It quickly gained traction and sparked even more growth and interest in our agency services.

I presented alongside some of the biggest names in the industry, including bestselling authors and marketers like Seth Godin and Alex Hormozi.

Five years after I started V8, the ads we ran had generated over R1 billion in sales for our clients.

After V8 Media drove over R1 billion in sales for clients, we decided to put our own expertise and capital to work. That's how V8 Capital started, investing in our own brands and backing ambitious founders who want to build top 1% companies.

We co-founded Scentimental, a fragrance brand that hit R25M in its first year. With smart digital marketing and unique positioning, we broke into a competitive market. Today, it's one of South Africa's fastest-growing fragrance companies.

We co-founded Gloot, a female health innovation brand that generated R80M in its first year. By combining disruptive marketing with our 9-figure network, we secured nationwide retail distribution. Today, Gloot and Scentimental do over R200 million a year combined.

We co-founded Plush Cleaning to bring a fresh, reliable approach to home and office cleaning. We're now running our 4th team and 2nd vehicle, and we're one of Gauteng's fastest-growing cleaning companies.

Skinstem is an award-winning brand developed by pharmacists to solve challenges like pigmentation, hydration, and ingrown hairs. We invested to scale its category-defining products, helping it grow into South Africa's leading intimate healthcare range.