E-Commerce

Here is what a real first month of ecommerce looks like. No highlight reel. We built a store from scratch: no email list, no pixel data, no social proof. In...

To start an ecommerce business in South Africa, you need six things: a platform (Shopify), a theme that converts, a local payment gateway (PayFast, because Shopify Payments does not work...

Customer lifetime value (LTV) is the total profit a customer brings your store over the whole time they buy from you, not just on the first order. The simple formula...

Repeat purchases come down to four things. Love the product. Trust the service. A reason to come back. A reminder you exist. Nail all four and a once-off buyer becomes...

The one metric to measure to grow your store profitably is customer lifetime value, or LTV. It is the total money a single customer spends with you over time, not...

The number one reason your online store is not growing profitably is simple. You keep chasing brand new customers and ignore the ones who already bought. The first sale barely...

Payday marketing is timing your email and SMS sends to land the moment your customers get paid, so you catch them while the money is in the account. In South...

To win payday with Facebook and Instagram ads, stop running the same campaign all month. Build a structure that peaks when your customers get paid. In South Africa most salaries...

Want payday to grow your ecommerce store? Stop spending your marketing budget flat across the month. In South Africa most salaries land around the 25th and at month-end, so that...

Most healthy online stores run a gross profit margin of 50 to 70%, and a net profit margin of 10 to 20%. Under 5% net is fragile. Over 20% net...