Clothing has the most online buyers in South Africa, but beauty, home, pet and memberships are growing fastest. What South Africans buy, when they spend, and where stores lose the…
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Here is what a real first month of ecommerce looks like. No highlight reel. We built a store from scratch: no email list, no pixel data, no social proof.
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To start an ecommerce business in South Africa, you need six things: a platform (Shopify), a theme that converts, a local payment gateway (PayFast, because Shopify Payments does not work…
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Customer lifetime value (LTV) is the total profit a customer brings your store over the whole time they buy from you, not just on the first order. The simple formula…
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Repeat purchases come down to four things. Love the product. Trust the service. A reason to come back. A reminder you exist. Nail all four and a once-off buyer becomes…
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The one metric to measure to grow your store profitably is customer lifetime value, or LTV. It is the total money a single customer spends with you over time, not…
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The number one reason your online store is not growing profitably is simple. You keep chasing brand new customers and ignore the ones who already bought. The first sale barely…
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Payday marketing is timing your email and SMS sends to land the moment your customers get paid, so you catch them while the money is in the account.
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To win payday with Facebook and Instagram ads, stop running the same campaign all month. Build a structure that peaks when your customers get paid. In South Africa most salaries…
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Want payday to grow your ecommerce store? Stop spending your marketing budget flat across the month. In South Africa most salaries land around the 25th and at month-end, so that…
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