E-Commerce

Your ad conversion rate is the percentage of people who click your ad and then do what you wanted, like buy or fill in a form. The formula is conversions...

Your website first impression forms in about 50 milliseconds. That is 0.05 of a second. A blink. In that blink, a stranger has already half-decided whether to trust you. Gitte...

Your eCommerce sales dropped because one of three things broke: your traffic, your conversion rate, or your average order value. Revenue is just Traffic x Conversion Rate x AOV, so...

In 2026 a healthy online store converts at 2 to 3% of visitors, loses around 70% of carts before checkout, and earns roughly R2.87 for every R1 of ad spend....

To scale an eCommerce store profitably, you grow on numbers, not hope. Most stores scale on hope. That is how you go broke fast. The fix is one number: what...

Here is the short version. Retargeting usually drives the best return on ad spend, because you are talking to people who already know you. But the biggest retargeting mistake is...

Most owners think growth is a traffic problem. It is not. You grow an eCommerce store the same way you build a body. Fix your form first, feed it well,...

How much can you afford to spend to acquire a customer? Up to your profit per order before ad cost. Most stores never work this out, so they scale themselves...

The best eCommerce marketing strategies in South Africa are not complicated. Most stores just ignore them. Use short-form video for cheap reach. Stop fighting the algorithm and feed it what...

eCommerce marketing math is the set of numbers that decide if your ads actually make money, not just sales. The five that matter: profit margin, breakeven ROAS, average order value...