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This is, hands down, probably the most common mistake new eCommerce businesses make!

Let me guess!

You finally put it all together.

After thousands of rands, you’ve finally created or received the products you wanted to sell online.

Next step…

Get some traffic.

Simple, right?

All you need to do is post on Facebook and Instagram and click the “BOOST” button?

R200, let’s go!

Mmmm.

Nothing.

R400, let’s go!

Okay, that’s weird.

R1000!! Surely that will get things moving.

You check your phone…

2 Sale to the value of R2,000!

YAY!

That wasn’t so hard.

You spent R1,600 and you made R2,000 back!

Surely, now you can scale your business?

WRONG!

Here’s why!

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