Your checkout completion rate is the percentage of shoppers who start checkout and actually finish the purchase. The formula is completed orders divided by started checkouts, times 100. In 2026...
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To advertise on Takealot, you sign up to Takealot Group Advertising and run Sponsored Product Ads. It is a pay-per-click system. You pick the products you want to push, the...
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Your add to cart rate (ACR) is the percentage of visitors who add a product to their cart. The formula is simple: add to carts divided by total visitors, times...
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Urgency and scarcity are the two nudges that get a shopper to buy now instead of "maybe later". Urgency is about time, like a sale that ends tonight. Scarcity is...
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To increase eCommerce revenue without spending more on ads, sell more to the customers and traffic you already paid for. Most stores do the same thing: throw more money at...
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To communicate the value of your product, stop selling what it is and start selling what it does for the customer. Lead with the result, not the spec. A drill...
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To grab your website visitors' attention, you have to win the first 5 seconds. A new visitor makes the call in seconds. Stay or bounce. So your homepage has one...
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Growing a furniture business online in South Africa takes more than a pretty website. Ascot Beds and Furniture proved it. Ascot is a family-run South African bed and furniture retailer,...
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LinkedIn ads put your brand in front of people at work. Decision-makers. Founders, marketing heads, the person who signs the deal. You run them through LinkedIn Campaign Manager: pick an...
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LinkedIn marketing is how you grow a business on the one platform where people are in work mode. You build a strong company page, post helpful content on a plan,...
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