Marketing & Sales Tips

To prepare for Black Friday, start months early and grow your email database first, then segment your customers, pre-advertise before ad prices spike, get your website ready for the traffic...

Cold email prospecting is an outbound lead generation strategy where you send short, personal, one-to-one emails to people who have never heard of you, to start a conversation and book...

Content marketing is the work of making useful or entertaining content (videos, posts, podcasts, emails) that pulls the right people towards your brand, instead of shouting "buy now" at them....

Short-form video marketing is making quick, snackable videos (15 to 60 seconds) that hook people fast and pull the right buyers towards your brand. Here is the move most businesses...

You generate B2B leads for free with outreach: starting one-to-one conversations with the exact businesses you want as clients, on the channels where they already spend time. Four free channels:...

Shopify is an ecommerce-first website builder that lets you start an online store in South Africa fast, without touching code. It is fully hosted, so Shopify runs the servers, the...

Google Ads is the fastest way to put your business in front of South Africans who are already searching for what you sell. Not scrolling. Searching. Unlike social media, where...

You grow an ecommerce brand in South Africa by building a tribe, not just shipping a product. R0 to nearly R5 million in online sales. During a recession. That is...

A Facebook Messenger chatbot drives more leads and sales by turning a chat thread into an automated sales assistant. It greets people, answers questions, qualifies the lead, and captures their...