Jandre de Beer

Most owners think growth is a traffic problem. It is not. You grow an eCommerce store the same way you build a body. Fix your form first, feed it well,...

How much can you afford to spend to acquire a customer? Up to your profit per order before ad cost. Most stores never work this out, so they scale themselves...

The best eCommerce marketing strategies in South Africa are not complicated. Most stores just ignore them. Use short-form video for cheap reach. Stop fighting the algorithm and feed it what...

eCommerce marketing math is the set of numbers that decide if your ads actually make money, not just sales. The five that matter: profit margin, breakeven ROAS, average order value...

Social commerce is selling your products directly inside social apps like Facebook, Instagram and TikTok, instead of only on your own website. One tap. They discover it, watch it, and...

Your checkout completion rate is the percentage of shoppers who start checkout and actually finish the purchase. The formula is completed orders divided by started checkouts, times 100. In 2026...

To advertise on Takealot, you sign up to Takealot Group Advertising and run Sponsored Product Ads. It is a pay-per-click system. You pick the products you want to push, the...

Your add to cart rate (ACR) is the percentage of visitors who add a product to their cart. The formula is simple: add to carts divided by total visitors, times...

Urgency and scarcity are the two nudges that get a shopper to buy now instead of "maybe later". Urgency is about time, like a sale that ends tonight. Scarcity is...

To increase eCommerce revenue without spending more on ads, sell more to the customers and traffic you already paid for. Most stores do the same thing: throw more money at...