In 2026 a healthy online store converts at 2 to 3% of visitors, loses around 70% of carts before checkout, and earns roughly R2.87 for every R1 of ad spend.
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To scale an eCommerce store profitably, you grow on numbers, not hope. Most stores scale on hope. That is how you go broke fast. The fix is one number: what…
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Here is the short version. Retargeting usually drives the best return on ad spend, because you are talking to people who already know you.
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Most owners think growth is a traffic problem. It is not. You grow an eCommerce store the same way you build a body. Fix your form first, feed it well,…
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How much can you afford to spend to acquire a customer? Up to your profit per order before ad cost. Most stores never work this out, so they scale themselves…
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The best eCommerce marketing strategies in South Africa are not complicated. Most stores just ignore them. Use short-form video for cheap reach. Stop fighting the algorithm and feed it what…
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eCommerce marketing math is the set of numbers that decide if your ads actually make money, not just sales. The five that matter: profit margin, breakeven ROAS, average order value…
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Social commerce is selling your products directly inside social apps like Facebook, Instagram and TikTok, instead of only on your own website. One tap. They discover it, watch it, and…
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Your checkout completion rate is the percentage of shoppers who start checkout and actually finish the purchase. The formula is completed orders divided by started checkouts, times 100.
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To advertise on Takealot, you sign up to Takealot Group Advertising and run Sponsored Product Ads. It is a pay-per-click system.
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