Repeat purchases come down to four things. Love the product. Trust the service. A reason to come back. A reminder you exist. Nail all four and a once-off buyer becomes…
The one metric to measure to grow your store profitably is customer lifetime value, or LTV. It is the total money a single customer spends with you over time, not…
The number one reason your online store is not growing profitably is simple. You keep chasing brand new customers and ignore the ones who already bought. The first sale barely…
To win payday with Facebook and Instagram ads, stop running the same campaign all month. Build a structure that peaks when your customers get paid. In South Africa most salaries…
Want payday to grow your ecommerce store? Stop spending your marketing budget flat across the month. In South Africa most salaries land around the 25th and at month-end, so that…
Your ad conversion rate is the percentage of people who click your ad and then do what you wanted, like buy or fill in a form. The formula is conversions…
Your website first impression forms in about 50 milliseconds. That is 0.05 of a second. A blink. In that blink, a stranger has already half-decided whether to trust you. Gitte…
Your eCommerce sales dropped because one of three things broke: your traffic, your conversion rate, or your average order value. Revenue is just Traffic x Conversion Rate x AOV, so…