Jandre de Beer

Payday marketing is timing your email and SMS sends to land the moment your customers get paid, so you catch them while the money is in the account. In South...

To win payday with Facebook and Instagram ads, stop running the same campaign all month. Build a structure that peaks when your customers get paid. In South Africa most salaries...

Want payday to grow your ecommerce store? Stop spending your marketing budget flat across the month. In South Africa most salaries land around the 25th and at month-end, so that...

Most healthy online stores run a gross profit margin of 50 to 70%, and a net profit margin of 10 to 20%. Under 5% net is fragile. Over 20% net...

Your ad conversion rate is the percentage of people who click your ad and then do what you wanted, like buy or fill in a form. The formula is conversions...

Your website first impression forms in about 50 milliseconds. That is 0.05 of a second. A blink. In that blink, a stranger has already half-decided whether to trust you. Gitte...

Your eCommerce sales dropped because one of three things broke: your traffic, your conversion rate, or your average order value. Revenue is just Traffic x Conversion Rate x AOV, so...

In 2026 a healthy online store converts at 2 to 3% of visitors, loses around 70% of carts before checkout, and earns roughly R2.87 for every R1 of ad spend....

To scale an eCommerce store profitably, you grow on numbers, not hope. Most stores scale on hope. That is how you go broke fast. The fix is one number: what...

Here is the short version. Retargeting usually drives the best return on ad spend, because you are talking to people who already know you. But the biggest retargeting mistake is...