Jandre de Beer

The biggest Facebook ad mistakes are not clever algorithm tricks. They are embarrassingly simple basics that almost every account gets wrong. The top seven: boosting posts instead of using Ads...

Leads… It’s oxygen for service based businesses. However, unlike oxygen it’s not that easy to come by. Hopefully this podcast episode changes that for you. Here are 4 ways you...

To build a marketing agency business, do five things in order: pick one clear niche, win your first paying clients before you spend on anything fancy, price for profit instead...

Stop paying for market research. Your customers already told you how to sell them more. Customer feedback tells you why people buy, why they walk away, and the exact words...

Clever marketing loses money. Not because creativity is bad, but because clever and clear are two different things, and confused buyers do not buy. They scroll. When you bury your...

Here is the whole thing in one line. If value beats the price, the customer buys. If it does not, they walk. So you do not win by going cheaper....

Give more to sell more means you lead with real value before you ever ask for the sale. You help first. You teach, you solve a small problem, you make...

A unique selling proposition (USP) is the one clear reason a customer should buy from you instead of a cheaper rival. To create one, pick the single thing you do...

Selling the gap means you stop selling your product and start selling the distance between where your customer is now and where they want to be. Nobody buys a drill....

Storytelling sells because the human brain is wired for stories, not spec sheets. To sell more with stories, make your customer the hero, name the problem they are stuck with,...