Jandre de Beer

Short version. Traditional selling is a monologue. You talk, you pitch, you push, and you hope the buyer caves. Consultative selling is a diagnosis. You ask. You listen. You find...

You can grow your business without spending more on ads by fixing the three leaks most owners ignore. One, fix your website so it actually sells instead of just looking...

The one product store trap is when an eCommerce brand builds everything on a single winning product. It works brilliantly at first. Then, usually 8 to 12 months in, competitors...

Marketing on a small budget in South Africa is not about doing more with less. It is about doing one thing well. Do not spread a few hundred rand across...

You're not converting more leads because your follow-up is too slow and too weak, not because your ads are broken. Most owners go hunting for more leads. Wrong direction. The...

To optimise your online store for profit, stop chasing revenue and start protecting margin. Cut the cost of every sale: negotiate lower product costs, claw back your VAT, trim payment...

To calculate your Facebook ad budget, work backwards from profit, not forwards from a number you can afford. Pick your target cost per acquisition (CPA), multiply it by the number...

The average eCommerce store nets about 10% profit. Plenty run thinner, at 2% to 5%. The good ones hit 15% to 20%, and the best DTC brands push 30% (TrueProfit,...

To increase lead quality on Meta, you have to stop buying the cheapest leads and start filtering for the right ones. The seven moves that work: add two to four...

Your leads aren't bad. Most of them were never going to buy this week. Only about 5% of any market is ready to buy right now. The other 95% are...