Jandre de Beer

The biggest lead generation mistakes aren't fancy. They're boring, and that's why they cost so much. After working with close to 600 businesses over eight years, two mistakes show up...

The most important marketing metric to measure is profit, not revenue. For a store running ads, that means POAS (profit on ad spend), the profit you keep per rand of...

R1 million a month is not a luck number. It is a math number. To make R1 million a month in revenue you need five things working at the same...

The three biggest red flags that you're a bad business owner are: you make decisions with your emotions instead of your numbers, you're trapped in a saturated market selling an...

Omnichannel marketing is simple: your channels stop working alone and start working as a team. One customer. One conversation. Your ads, email, SMS, and content all know what the others...

To make profit from paid advertising, you have to push past the point where it feels like a loss. Your ads bring in revenue, but new costs eat all of...

We did R1.2 million in sales in 24 hours with one of our ecommerce stores. Here is the honest answer to how: it was not luck, and it was not...

If you are wondering why your business isn't growing, here is the one reason most owners miss. Your business has a ceiling. That ceiling is you. In a business under...

Your business is about to fail when the warning signs stack up: cash is always tight (a long cash conversion cycle), your profit margins are shrinking, you've stopped innovating, revenue...

The best small business marketing strategy in 2026 is not doing everything. It is picking the few channels that fit your stage and budget, then executing them well. For most...