To beat the October sales slump, stop waiting for customers and go get them. October is the retail "graveyard month" because shoppers hold their cash for Black Friday. So use...
Read More
FitFoodz is one of the biggest meal prep businesses in South Africa, founded in 2019 by Willem Reynders and built from just R800 of mince and rice into an 8-figure-a-year...
Read More
To scale an eCommerce business from zero to 10,000 orders, you do not need a magic product. You need a gap in the market, the discipline to starve yourself early,...
Read More
A high ROAS on a small budget often makes you less money than a lower ROAS on a big budget. ROAS is a ratio, not a profit figure. A store...
Read More
ROAS (return on ad spend) measures revenue per rand of ad spend. POAS (profit on ad spend) measures the profit per rand, after you subtract product cost, VAT, shipping, and...
Read More
The 10 ecommerce KPIs to track monthly are conversion rate, average order value, customer acquisition cost, lifetime value, the LTV:CAC ratio, repeat purchase rate, gross profit margin, ROAS, profit on...
Read More
The difference between billionaires and normal business owners is not luck. It is not IQ. It is not a rich dad. It is how they think. Normal owners sell their...
Read More
The Google Ads metrics that matter for eCommerce are the ones tied to profit, not clicks. Track these 8: ROAS, POAS (profit on ad spend), conversion rate, cost per acquisition...
Read More
The Google Ads metrics that matter for lead generation are the ones tied to real customers, not form fills. Track these 8: cost per lead (CPL), conversion rate, cost per...
Read More
A welcome email series is the automated set of emails a new subscriber gets right after they join your list. It is the highest-earning automation most stores own. Welcome emails...
Read More
