TJ Botha

You generate B2B leads for free with outreach: starting one-to-one conversations with the exact businesses you want as clients, on the channels where they already spend time. Four free channels:...

Shopify is an ecommerce-first website builder that lets you start an online store in South Africa fast, without touching code. It is fully hosted, so Shopify runs the servers, the...

Google Ads is the fastest way to put your business in front of South Africans who are already searching for what you sell. Not scrolling. Searching. Unlike social media, where...

You grow an ecommerce brand in South Africa by building a tribe, not just shipping a product. R0 to nearly R5 million in online sales. During a recession. That is...

A Facebook Messenger chatbot drives more leads and sales by turning a chat thread into an automated sales assistant. It greets people, answers questions, qualifies the lead, and captures their...

Influencer marketing in South Africa works because it is just a trusted referral. At scale. Instead of your brand shouting at strangers, someone your audience already follows vouches for you....

To connect your marketing, creative and website, make all three tell one story: keep the same promise from the ad people click to the page they land on, then make...

Most small businesses run Facebook ads like a billboard. Spray and pray, then wonder why they lose money. To run profitable Facebook ads instead, treat Facebook like the smart machine...

Most businesses do not have a lead problem. They have a conversion problem. You pay good money for leads, then watch most of them go cold. To convert more leads...