How much should a small business spend on advertising? Most profitable small businesses spend roughly 5% to 10% of revenue on marketing, with around 8% being a common benchmark (US...
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People picture running a marketing agency as coffee, campaigns and a beach. The truth is long hours, hard client conversations and constant pressure to deliver. We are not magicians. Real...
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The must-have Shopify apps split into five types: a profit tracker (TrueProfit, BeProfit, Triple Whale), an email and SMS app (Klaviyo, Omnisend), a reviews app (Judge.me, Loox), an upsell and...
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To simplify your business, strip it back to two jobs: drive traffic and convert that traffic into sales. Everything else is noise. Cut the inputs that do not move those...
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Most owners think the gap between them and the top 1% is the product, the funding, or the connections. It is not. After working with 500+ founders, I can tell...
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The standout name in stainless steel jewellery in South Africa is Purple Carrot, founded by Alita du Plessis and based in Pretoria. It makes hypoallergenic, nickel-free, personalised stainless steel jewellery,...
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To beat the October sales slump, stop waiting for customers and go get them. October is the retail "graveyard month" because shoppers hold their cash for Black Friday. So use...
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FitFoodz is one of the biggest meal prep businesses in South Africa, founded in 2019 by Willem Reynders and built from just R800 of mince and rice into an 8-figure-a-year...
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To scale an eCommerce business from zero to 10,000 orders, you do not need a magic product. You need a gap in the market, the discipline to starve yourself early,...
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A high ROAS on a small budget often makes you less money than a lower ROAS on a big budget. ROAS is a ratio, not a profit figure. A store...
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