Sales

The biggest eCommerce conversion rate mistake is simple. Sales dip, you panic, and you start changing your website before you know what actually broke. Most founders guess first and check...

For most new businesses, the answer to "paid ads vs SEO" is start with paid ads, then build SEO alongside them. Paid ads buy you traffic and sales today, while...

WhatsApp automation for ecommerce means messages that fire on their own when a shopper does something. Add to cart and disappear? They get a nudge. Place an order? They get...

70% of your carts get abandoned. Most stores lose that money forever. WhatsApp abandoned cart recovery wins it back. We are talking 15 to 30% of carts recovered, against email's...

These are the small business marketing questions owners actually ask me, answered straight. Every Thursday I host a live Q&A and the same themes keep coming up: which metrics matter,...

Your online store conversion rate is dropping for one main reason: competition exploded, so the same shopper now has more stores to choose from and compares more before buying. Technical...

The biggest lead generation mistakes aren't fancy. They're boring, and that's why they cost so much. After working with close to 600 businesses over eight years, two mistakes show up...

The most important marketing metric to measure is profit, not revenue. For a store running ads, that means POAS (profit on ad spend), the profit you keep per rand of...

R1 million a month is not a luck number. It is a math number. To make R1 million a month in revenue you need five things working at the same...

The three biggest red flags that you're a bad business owner are: you make decisions with your emotions instead of your numbers, you're trapped in a saturated market selling an...