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Podcasts

Podcast: Facebook and Instagram Stories – More Leads, Lower Costs??

JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhbmNob3IuZm0lMkZ2OC1tZWRpYS1zYSUyRmVtYmVkJTJGZXBpc29kZXMlMkZGYWNlYm9vay1hbmQtSW5zdGFncmFtLVN0b3JpZXMtLS1Nb3JlLUxlYWRzLS1Mb3dlci1Db3N0cy1lMzM1aWQlMjIlMjBoZWlnaHQlM0QlMjJhdXRvJTIyJTIwd2lkdGglM0QlMjJhdXRvJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlM0UlM0MlMkZpZnJhbWUlM0U=With the newsfeed becoming so competitive, both on Facebook and Instagram, stories look to be the next best thing when it comes to lowering your overall lead costs and spiking engagement. In this episode, you’ll hear mixed results about stories, based on what we’ve seen in the agency after experimenting…
Jandre de Beer
February 1, 2019

Here’s What Facebook Really Knows About You

It doesn’t really matter how cautious you are about sharing information about yourself on Facebook, Facebook’s personal file on you is still very extensive and growing with every move you make both online and offline. Facebook has been creating a kind of map of humanity which is in line with…
Jandre de Beer
January 29, 2019

Fresh From The Press Social Media News: Vol 3

Keep up-to-date in 2019 with the latest happenings in the world of social media. This first edition for the new year looks at research findings for studies done on Facebook and even a study conducted by Snapchat. This edition also looks at the new addition to Facebook Page Stories. Research…
Jandre de Beer
January 25, 2019

Social Media Benchmark Metrics (3rd Quarter 2018)

This article looks at the results reported in AdStage's Paid Media report for the third quarter for cost-per-click (CPC), cost-per-impressions (CPM) and click-through-rate (CTR) across Instagram, Facebook, LinkedIn and Twitter. While the report mentions other platforms, this breakdown will only focus on these four popular advertising platforms. Instagram sees a…
Jandre de Beer
January 23, 2019
QnA

Podcast: 8 Burning Facebook Advertising Questions Answered

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Jandre de Beer
January 17, 2019