Although Twitter might not have as many subscribers as Facebook, it is still a platform worth taking note of because it offers businesses an array of advantages. Other than just being supported by more online business and analytics tools and apps, it is easier to adapt Twitter and use it for customer service purposes. With Twitter you are able to connect with experts and individuals who share similar interests. The limit on the number of characters that can be used in a Tweet also means that the content posted is more precise and less likely to get lost. Messages that are too long are often overlooked on other platforms. Twitter is easy to set up and use which also makes it appealing for marketers.
Tips for maximising your Twitter advertising efforts
Tip 1: Identify your goals and objectives
If you are considering using Twitter as an advertising platform for your business, then you need to know what it is that you want to achieve. You need to identify your goals and objectives so that you know what you are working towards and what you have to do to get there. Common objectives include building up a larger following, increasing website traffic, generating more leads, encouraging mobile app engagements and even expanding the scope and reach to a larger audience.
After identifying your goals and objectives, you need to put a plan of action in place. Know exactly what steps you have to take in order to reach your desired goals and objectives. Planning is key. It’s recommended to always have a back-up plan too in case something doesn’t go according to your original plan.
Tip 2: Make use of Twitter Lists to organise your audience
Twitter Lists is a handy tool on Twitter that allows you to categorise your community into groups. It allows you to qualify the people you are targeting for your product or service. Twitter allows you to make two kinds of lists, private and public lists. With private lists, only you will know who is on a particular list. Subscribers generally make private lists based on the frequency they spend engaging with a community member. With public lists, anyone can see who is on the list.
There are so many different business tools that support Twitter, and these tools allow you to create different columns for each list. This makes it easier to join or even track a conversation thread.
Tip 3: Plan your content
With Twitter’s limit on the number of characters that can be used in a single post, being concise and accurate in your message is very important. While you can spread your message over a number of posts, it is never ideal to break up a message in case part of it is missed. Rather take the time to plan your message properly so that you can communicate the whole message in a single post.
Tip 4: Make use of analytics
With analytics tools you can evaluate the effectiveness of your campaign in real-time. This data can be very beneficial for a campaign, so it is worth taking advantage of. Twitter has its own analytics feature which offers you the ability to learn more about the tweeting behaviour of your followers; it also allows you to see which of your Tweets are receiving the most engagement and how many people are actually engaging with them. Twitter offers you so many more online analytics tools than other platforms which can really benefit your campaign if you make use of them.
Having access to information about your current audience (like their interests and even their concerns), you can revise your campaign strategy if you see that it isn’t giving you the desired results. Information is power so use it!
Tip 5: Be part of the thread
The limit to the number of characters you can use in a Tweet shouldn’t limit your engagement with your potential customers. Engage with others and join the conversation. It takes something as simple as a common interest to start a thread and keep it going. This way you can build relationships with people because they won’t just see you as a marketer trying to sell them something. Use this platform to communicate your thoughts and ideas so that your online community will understand your purpose and will see what you are really about.
Just remember to always be respectful of other people’s opinions. Whether you agree with an opinion or not, you should never let your feelings get the better of you because it can really affect your reputation negatively.