Facebook Messenger Marketing Tactics Your Clients Should Be Implementing

By October 2, 2019 No Comments

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Facebook Messenger has really taken off in the past few years!



Facebook Messenger has really taken off in the past few years, so much so that its popularity is quickly bypassing emails.

Facebook Messenger offers so many more benefits than emails, and these benefits are worth taking note of.

For starters, messages sent via Facebook Messenger have a much higher visibility rate than emails and a much higher open rate than emails too.

Mail boxes are so full of distractions that it’s easy for customers to miss correspondence from a business.

By sending push notifications via Facebook Messenger, the customers’ phone will vibrate or notify the receiver of the message, increasing the chances greatly of the customer seeing the message. Facebook Messenger also enables a two-way communication platform that can easily be automated.

Through automation, your clients can communicate with their customers more effectively.

So, while your clients have likely been using email as their go-to for customer engagement, it’s time to push them towards Facebook Messenger as their customer engagement platform of choice.

Over 1.3 billion people are using Facebook Messenger every single month and that number is continuously growing.

It’s time for your clients to go where their customers are going.

Facebook Messenger automation flows that your clients should be using


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Just like email, there are multiple automation flow applications for Facebook Messenger that your clients should be implementing in their marketing campaigns. This article will look at 5 of these applications.


1. Welcoming messages



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All relationships start with a simple greeting. Whether a customer walks into a physical shop or does business online, greeting a customer and starting a conversation with them will help improve their overall experience, making them more likely to return in future.
Help your client to set up an automatic welcome conversation so that when a customer messages them for the first time, they will be greeted, asked what they are looking for while also being helped to find it.

2. Product finder conversations






If your client has a wide variety of products available, then it is worth implementing a product finder conversation using Facebook Messenger.
This entails automatically asking customers different questions about what they are looking for and then recommending a product for them. By remembering this information, your client will be able to offer these customers a personalized experience in future, making these return customers feel like VIPs.

3. Order receipt messages



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With Facebook Messenger you can also help your client set up an order receipt message that will be sent to a customer once they have completed a purchase.
Order receipt messages also give your client the perfect opportunity to thank their customers for their business, helping to develop a more personal relationship with them, which in turn will help strengthen the bond that these customers have with the brand.


4. Shipping messages



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Keeping customers up-to-date on their orders might seem like a simple concept, but it is one that helps build trust between the customer and the business.

Customers have come to expect messages like these from businesses because they want to be able to track their orders easily, so it is important not to overlook the importance of these messages.

Help your client set up these shipping messages using Facebook Messenger.


5. Abandoned cart messages



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Customers abandoning their shopping carts before finalizing a purchase is a common occurrence in the online shopping world.

Through Facebook Messenger, businesses can automatically send messages to these customers who have abandoned their carts to try and get them to complete the purchase.

Through these automatic messages, businesses can ask customers if they would like to complete their order or if they have any questions.

This allows businesses to communicate better with potential customers and at the same time, build a relationship with these customers.


Implementing Facebook Messenger marketing for your clients






There are two options when implementing Facebook Messenger into a marketing campaign.

Firstly, you can build it yourself from scratch which will require coding.

Facebook offers extensive instructions to help you if you choose this route.

Alternatively, you could work with a Shopify Partner who focuses specifically on providing Facebook Messenger automation solutions.

Whichever solution you choose, you will be able to implement all the benefits discussed above and track your results.

 

Facebook Messenger is constantly evolving. Other than just making improvements to things that are already possible with email marketing, Facebook Messenger is on the road to developing new forms of interactions that haven’t been possible before, completely changing the online shopping experience.

Working Facebook Messenger into your clients’ marketing campaigns will give them a beneficial head start in the online shopping world.

 

Jandre de Beer

Author Jandre de Beer

In a nutshell... I'm an online marketing expert with an appetite for #entrepreneurship! I'm the Managing Director of Version Eight and a contributing author to Entrepreneurs Mag SA and SME.

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