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Jandre de Beer

Social Media Benchmark Metrics (3rd Quarter 2018)

This article looks at the results reported in AdStage's Paid Media report for the third quarter for cost-per-click (CPC), cost-per-impressions (CPM) and click-through-rate (CTR) across Instagram, Facebook, LinkedIn and Twitter. While the report mentions other platforms, this breakdown will only focus on these four popular advertising platforms. Instagram sees a…
Jandre de Beer
January 23, 2019
QnA

Podcast: 8 Burning Facebook Advertising Questions Answered

JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhbmNob3IuZm0lMkZ2OC1tZWRpYS1zYSUyRmVtYmVkJTJGZXBpc29kZXMlMkY4LUJ1cm5pbmctUXVlc3Rpb25zLUFuc3dlcmVkLUFib3V0LUZhY2Vib29rLU1hcmtldGluZy1lMnY4OWglMjIlMjBoZWlnaHQlM0QlMjIxMDAlMjUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHNjcm9sbGluZyUzRCUyMm5vJTIyJTNFJTNDJTJGaWZyYW1lJTNF What's up everyone? My name is Jandre and for those of you listening, this is the Version Eight podcast. So, we've decided to do a little Q n A session with our community every now and then. Usually, I'm joined by my partner Gilbert, however, today it's just me…
Jandre de Beer
January 17, 2019
Trends

Top 10 Digital Marketing Trends to Look Out For in 2019

Digital marketing trends are ever changing. With 2018 nearly behind us and 2019 on the horizon, there is no better time to start looking to the future. Most people start making their new year’s resolutions this time of the year, goals to make things better for themselves in the coming…
Jandre de Beer
December 18, 2018

Fresh From The Press Social Media News: Vol 2

This week’s edition looks at all the improvements that Instagram is implementing in order to make the site more user friendly and accessible to all. We also look at the plans that Facebook has in the pipeline for making this popular social media site more interactive for users around video.…
Jandre de Beer
December 10, 2018

Twitter Advertising: Step By Step Guide to Twitter Ads

Twittеr iѕ essentially a ѕосiаl network ѕitе that enables реорlе tо ѕhаrе brief communications. It is an essential online discussion рlаtfоrm for соmmuniсаting while rapidly turning intо another form оf intеrасtiоn, marketing аnd аdvеrtiѕing fоr a lоt of оrgаnisаtiоnѕ around thе world. Twittеr iѕ now a widеlу uѕеd оnlinе community…
Jandre de Beer
December 9, 2018

Fresh from The Press Social Media News: Vol 1

Keep up-to-date with the latest happenings in the social media realm. This first edition looks at the changes in the pipeline for Twitter, the new ‘stories’ feature being introduced by YouTube as well as the recent updates being introduced by LinkedIn. Rethinking Twitter Twitter Considers an Edit button For Tweets…
Jandre de Beer
December 3, 2018
PPC

20 of The Best Pay-Per-Click Adwords Strategies & Tips

Pay-Per-Click (PPC) advertising hаѕ completely trаnѕfоrmеd thе way thаt people аdvеrtiѕе in this digital era. Thiѕ nеw form оf аdvеrtiѕing has been designed specifically for the web, a much more interactive medium than tеlеviѕiоn оr print media. PPC means that advertisers will only pay for their advert when someone clicks…
Jandre de Beer
November 27, 2018