2 Reasons Why Your Social Media Ads Are Not Driving Results

By January 19, 2020 No Comments

Are you struggling to drive results with your social media ads?

Do you feel like giving up?

Trust me; I’ve been there.

It’s frustrating, and at the same time, demotivating thinking that something so powerful is not working for your business.

If you are like me, then you have probably convinced yourself at some point that social media ads are not designed to work for your business.

Back in 2011, I told myself time and time again that the problem is not with me, and that it’s with the social media platforms.

Only 12 months later did I realise that I was completely neglecting the two main elements of crafting successful advertisements.


These 2 Elements Are:

1. The Attention Threshold


The Attention Threshold is the amount of attention someone is dedicating to your ad and what is standing in the way of that attention.

For example, you will have to work a lot harder to grab their attention if the decision-maker across the table is continuously interrupted with phone calls and people entering and exiting their office.


2. The Action Threshold


The Action Threshold is what is standing in the way between seeing the ad and engaging with it.

For example, you might be trying to get someone to click or download something from you; however, the prospect didn’t decide to act because the offer wasn’t compelling enough.

At all times, it’s your responsibility as a marketer to ensure that you lower both the attention and action threshold and in this article and video I’m going to explain how.

In the video above I explain how to do both while providing simple tips and tricks that can help you get the best bang for buck on social media platforms like Facebook, Instagram, Twitter, and LinkedIn!

Make sure to watch the video to learn how to craft the perfect social media ad!

Jandre de Beer

Author Jandre de Beer

In a nutshell... I'm an online marketing expert with an appetite for #entrepreneurship! I'm the Managing Director of Version Eight and a contributing author to Entrepreneurs Mag SA and SME.

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